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Amazon Leo Privacy Notice

Last Updated: XXXXXXX XX, 2026 

This Privacy Notice describes how we collect and use your personal information in relation to Leo products, services, stores, websites, devices, applications, events, and experiences (together, “Leo Offerings”). By using Leo Offerings you are consenting to the practices described in this Privacy Notice.

Please read our Additional Information for Certain Jurisdictions for information about the processing of your personal data and your rights under privacy laws in U.S. states and other jurisdictions.

This Privacy Notice does not apply to any products, services, websites, or content that are offered by third parties or have their own privacy notice.

  • Personal Information We Collect
  • How We Use Personal Information
  • Cookies and Other Identifiers
  • How We Share Personal Information
  • How We Secure Personal Information
  • Advertising
  • Access and Choice
  • Children’s Personal Information
  • Third Party Sites and Services
  • Contacts, Notices, and Revisions
  • Examples of Information Collected
  • Additional Information for Certain Jurisdictions

Personal Information We Collect

We collect your personal information in the course of providing Leo Offerings to you.

Here are the types of information we collect:

  • Information You Give Us: We receive and store any information you provide in relation to Leo Offerings. 
  • Automatic Information: We automatically collect and store certain types of information when you interact with us or Leo Offerings, including information about your interaction with products, content, and services available through Leo Offerings. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Leo Offerings and other content served by or on behalf of Amazon Leo on other websites.
  • Information from Other Sources: We might collect information about you from other sources, including service providers, partners, and publicly available sources. 

See examples of information we collect and receive.

How We Use Personal Information

We use your personal information to operate, provide, develop, and improve Leo Offerings. Our purposes for using personal information include:

  • Provide Leo Offerings: We use your personal information to provide and deliver Leo Offerings, including to manage and maintain our network; take and handle orders; process transactions related to Leo Offerings, including registrations, subscriptions, purchases, and payments; install equipment at your property or deliver equipment to you; and communicate with you about orders, products and services, and promotional offers. 
  • Measure, Support, and Improve Leo Offerings: We use your personal information to measure use of, analyze performance of, fix errors in, provide support for, improve, and develop Leo Offerings.
  • Recommendations and Personalization: We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Leo Offerings.
  • Comply with Legal Obligations: In certain cases, we have a legal obligation to collect, use, or retain your personal information. 
  • Communicate with You: We use your personal information to communicate with you in relation to Leo Offerings via different channels (for example, by phone, email, or chat) and to respond to your requests.
  • Marketing and Advertising: We use your personal information for marketing and promotions related to Leo Offerings, and to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that on its own identifies you, such as name or email address, to serve interest-based ads. To learn more, please read the Amazon Interest-Based Ads notice.
  • Fraud and Abuse Prevention and Credit Risks: We use your personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon Leo, and others. We may also use scoring methods to assess and manage credit risks, and to determine eligibility for discounts and plans.
  • Purposes for Which We Seek Your Consent: We may also ask for your consent to use your personal information for a specific purpose that we communicate to you.

Cookies and Other Identifiers

To enable our systems to recognize your browser or device, and to provide, market, and improve Leo Offerings, we and approved third parties use cookies and other identifiers. For more information about cookies and how we use them, please read our Cookie Notice.

How We Share Personal Information

Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others. We share personal information only as described below and with Amazon.com, Inc. (“Amazon”), Amazon Web Services, Inc. (“AWS”), and other affiliates that Amazon controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice. 

  • Use of Amazon and AWS accounts: We may allow you to log in to your Leo account with your Amazon or AWS account. If you use an Amazon or AWS account to access Leo Offerings, we may share information with Amazon or AWS, as applicable, about your Leo account and your use of Leo Offerings, such as contact information, account settings, purchase history, and plan information.
  • Transactions involving Third Parties: We may make available to you services, products, or applications provided by third parties for use on or through Leo Offerings. You can tell when a third party is involved in your transactions, and we share customers’ personal information related to those transactions with that third party. 
  • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include delivering and installing Leo hardware, fulfilling orders for products or services, sending communications, processing payments, assessing and managing credit and compliance risks, analyzing data, providing marketing and sales assistance (including advertising and event management), conducting customer relationship management, and providing training. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process that information in accordance with this Privacy Notice. 
  • Business Transfers: As we continue to develop our business, we might sell or buy businesses or services. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the individual consents otherwise). Also, in the unlikely event that Amazon Leo or substantially all of its assets are acquired, your information will of course be one of the transferred assets.
  • Protection of Us and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our [Terms] and other agreements; or protect the rights, property, or security of Amazon Leo, our customers, or others. This includes exchanging information with other companies and organizations for fraud prevention and detection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How We Secure Personal Information

At Amazon Leo, we design our systems with your security and privacy in mind. We protect the security of your information during transmission to or from Leo websites, applications, products, or services by using encryption protocols and software. We maintain compliance programs that validate our security controls. Credit card data is handled in accordance with the Payment Card Industry Data Security Standard (PCI DSS). We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal information. Our security procedures mean that we may request proof of identity before we disclose personal information to you.

Advertising

  • Third-Party Advertisers and Links to Other Websites: Leo Offerings may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon Leo, including interest-based ads, please read the Amazon Interest-Based Ads notice. To adjust your advertising preferences, please visit Your Ads Privacy Choices.
  • Third-Party Advertising Services:  We may provide ad companies with information that allows them to serve you with more useful and relevant ads related to Leo Offerings and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we may share your advertising identifier and data about that event so that you will not be served an ad to download the app again. While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting Your Ads Privacy Choices.

Access and Choice

You can view, update, and delete certain information about your account and your interactions with Leo Offerings. See examples of information that you can access. If you cannot access or update your information yourself, you can always contact us for assistance.

You have choices about the collection and use of your personal information. You can choose not to provide certain information, but then you might not be able to take advantage of certain Leo Offerings.

  • Personal Information: You can add, update, or delete certain information you have provided us in your Leo account. If you log in to your Leo account with your Amazon or AWS account, certain information may be automatically synchronized across those accounts (such as changes to your name or contact information). However, in some cases, you may need to add, update, or delete information in your Amazon or AWS account, as applicable, rather than in your Leo account. When you update or delete any information, we usually keep a copy of the prior version for our records.
  • Communications: If you do not want to receive promotional messages from us, please unsubscribe by following the instructions in those communications or adjust your communication preferences by contacting us. If you do not want to receive in-app notifications from us, please adjust your notification settings in the app. 
  • Cookie Preferences: You can manage cookies through your browser settings. The "Help" feature on most browsers and devices will tell you how to remove cookies from your device, how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Children’s Personal Information

We do not sell products or services for purchase by children under 18 years old. We do not knowingly collect personal information from anyone under 18 years old. If you are under 18, you may use Leo Offerings only with the involvement of a parent or guardian. 

Third-Party Sites and Services

Leo Offerings may embed content provided by others or include links to other websites and applications. These companies may collect information about you when you interact with their content or services. We are not responsible for the practices of these companies. Please consult their privacy policies to learn about their data practices.

Contacts, Notices, and Revisions

If you have any concerns about privacy related to Amazon Leo, please contact us with a thorough description, and we will try to resolve the issue for you. 

Our mailing address is: Amazon Leo, 410 Terry Avenue North, Seattle, WA 98109-5210, ATTN: Amazon Leo Legal 

Contact details for specific jurisdictions can be found in “Additional Information for Certain Jurisdictions” below.

If you interact with Leo Offerings on behalf of or through your organization, then your personal information may also be subject to your organization’s privacy practices, and you should direct related privacy inquiries to your organization.

Our business changes constantly, and our Privacy Notice may also change. You should check our website frequently to see recent changes. You can see the date on which the latest version of this Privacy Notice was posted. Unless stated otherwise, our current Privacy Notice applies to all personal information we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Examples of Information Collected

You provide information to us when you:

  • create or administer your Leo account(s);
  • search or shop for Leo Offerings on our website or in our mobile application;
  • configure your settings for, provide data access permissions for, or otherwise interact with Leo Offerings;
  • use or interact with Leo Offerings;
  • sign up or subscribe to receive information about Leo Offerings;
  • register for or attend a Leo event;
  • communicate with us by phone, email, or otherwise;
  • complete a Leo questionnaire, a support ticket, or other information request forms;
  • post on Leo websites or participate in community features; and
  • employ notification services.

Depending on your use of Leo Offerings, you might supply us with such information as:

  • your name, email address, physical address, phone number, and other similar contact information;
  • payment information, including credit card and bank account information;
  • information regarding identity, including government-issued identification information;
  • information about your or your business’s location;
  • information about your organization and your contacts, such as colleagues or people within your organization;
  • usernames, aliases, roles, and other authentication and security credential information;
  • content of feedback testimonials, inquiries, support tickets, and any phone conversations, chat sessions and emails with or to us;

If you wish to do any of these things, please contact us. Further, the Leo Canada Privacy Officer can be contacted at Amazon-Leo-Data-Protection-Officer@amazon.com.

When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time, and we will stop any further processing of your data for that purpose.

Cross-Border Transfers. Whenever we transfer personal information outside of your province or territory, or outside of Canada, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by applicable laws on data protection.


United States

These additional disclosures are required by certain state privacy laws to the extent they apply to your use of Leo Offerings, and serve as a Notice at Collection under the California Privacy Rights Act (“CPRA”). Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others.

Categories of personal information collected. The personal information that we may collect, or may have collected from consumers in the preceding twelve months, fall into the following categories established by the CPRA and other state privacy laws, depending on how you engage with Leo Offerings:

  • Identifiers, such as your name, alias, address, email address, phone number, IP address, your Amazon and Leo account log-in information, or government-issued identifier (such as a state-issued ID number or an ID you provide for identity verification, which in some cases may reflect citizenship or immigration status);
  • personal information, such as a credit card number or other payment information;
  • characteristics of protected classifications under California or US federal law, such as age, race, or gender or gender identity, for example if we conduct user surveys or analysis;
  • commercial information, such as purchase activity;
  • internet or other electronic network activity information, including Domain Name Server and session information, whenever you use Leo Offerings to access the internet or a private network through any of your devices, and content interaction information, such as content downloads, streams, and playback details; 
  • information used to prevent and detect fraud or other unauthorized activity, including informing customers if such activity were to affect them;
  • geolocation data, which may in some cases constitute precise geolocation information, for example the location of your device, computer, or Leo antenna;
  • audio, visual, electronic, or other similar information, including when you communicate with us by phone, email, or otherwise;
  • professional or employment-related information, for example data you may provide about your business; and
  • inference data, such as information about your preferences.

We collect this information from you, automatically through your interaction with Leo Offerings, or from third parties. For more information about the personal information we collect, please review “Personal Information We Collect.” We collect this information for the business and commercial purposes described in the “How We Use Personal Information” section above.

Categories of personal information disclosed for a business purpose. The personal information that we may have disclosed about consumers for a business purpose in the preceding twelve months fall into the following categories established by the CPRA and other state privacy laws, depending on how you engage with Leo Offerings:

. We will not use, disclose, sell, or permit access to your Maine broadband customer personal information except for purposes allowed under the Maine law or with your consent. 


  • your image (still, video, and in some cases 3-D), voice, and other identifiers that are personal to you when you attend a Leo event, or use certain Leo Offerings;
  • information about the premises or vehicle from which you access the internet or private network via Leo Offerings;
  • corporate and financial information; and
  • VAT numbers and other tax identifiers.

    • Automatic Information

    We collect information automatically when you:

    • use Leo Offerings to access the internet or a private network, including when you or your connected devices visit websites, use applications, download or stream content, or otherwise access online services;
    • visit, interact with, or use our websites or applications;
    • download content from us;
    • open emails or click on links in emails from us; and
    • interact or communicate with us (such as when you attend a Leo event or when you request customer support).

    Examples of the information we automatically collect include:

    • network and connection information, such as the Internet protocol (IP) address used to connect your computer or other device to the Internet and information about your Internet service provider; 
    • computer and device information, such as device, application, or browser type and version, browser plug-in type and version, operating system, or time zone setting;
    • the location of your device or computer (which may constitute precise geolocation information);
    • authentication and security credential information;
    • Leo Offerings metrics, such as usage, occurrences of technical errors, diagnostic reports, your settings preferences, backup information, API calls, and other logs;
    • Network traffic activity that we collect as an internet service provider, including information about the websites, applications, and online services you and your devices view or interact with, and the details of that use, such as Domain Name Server information; date and time of connections; and Uniform Resource Locators (URL);
    • email addresses and phone numbers used to contact us; and
    • identifiers and information contained in cookies (see our Cookie Notice).

    Information From Other Sources

    Examples of the information we receive from other sources include:

    • marketing, sales generation, and recruitment information, including your name, email address, physical address, phone number, and other similar contact information;
    • subscription, purchase, support, or other information about your interactions with products and services offered by us, our affiliates (such as eero devices), or third parties in relation to Leo Offerings; 
    • search results and links, including paid listings (such as Sponsored Links); and
    • credit history information from credit bureaus.

    Information You Can Access

    Examples of information you can access through Leo Offerings include:

    • your name, email address, physical address, phone number, and other similar contact information;
    • usernames, aliases, roles, and other authentication and security credential information;
    • your subscription, purchase, usage, billing, and payment history; 
    • payment settings, such as payment instrument information and billing preferences;
    • tax information; and
    • email communication and notification settings.

    Customers can access the information above by contacting us.

    Additional Information for Certain Jurisdictions

    We provide additional information about our controllers and data protection officers (as applicable), the privacy, collection, and use of personal information of prospective and current customers of Leo Offerings located in certain jurisdictions.


    Canada

    Your Rights. Subject to applicable law, you have the right to:

    • ask whether we hold personal information about you and request copies of such personal information and information about how it is processed;
    • request that inaccurate personal information is corrected;
    • request deletion of personal information that is no longer necessary for the purposes underlying the processing, processed based on withdrawn consent, or processed in non-compliance with applicable legal requirements; and
    • lodge a complaint with us regarding our practices related to your personal information.
    • identifiers, such as your name, alias, address, email address, phone number, IP address, or a government-issued identifier or certain types of ID you provide for identity verification, which may in some cases reflect your citizenship or immigration status, for example if we use a third-party service to deliver information about Amazon Leo or alerts about service availability or to verify your identity;
    • information that may reveal your age, gender or gender identity, race, or other protected classifications under California or US federal law, for example if we conduct user surveys or analysis using a third-party service provider;
    • commercial information, such as the details of a product or service you purchased if a third-party service provider assists in providing that product or service to you;
    • internet or other electronic network activity information, such as if we use a third-party service provider to help us gather reports for analyzing the health of our devices and services;
    • information relating to our prevention and detection of unauthorized activity, such as attempted fraud;
    • geolocation data, which may constitute precise geolocation information, and information about the location and device at which you receive Leo Offerings;
    • audio, visual, electronic, or other similar information, for example if a third-party service provider reviews customer support email correspondence for quality assurance purposes;
    • professional or employment-related information, for example if we provide information to a third-party service provider for verification or registration as part of Leo Offerings; and
    • inference data, for example if we use a third-party service provider to store information about your preferences.

    For more information about the personal information we may disclose for a business purpose, please review “How We Share Personal Information.”

    Advertising. To help ensure you receive more useful and relevant ads on other sites and services and to measure their effectiveness, Amazon Leo shares limited personal information with our advertising partners. We don’t share your name or other information that directly identifies you when we do this. Any personal information Amazon Leo may share for the purposes of cross-context behavioral advertising, as those terms are defined by the CPRA, or processes for the purposes of targeted advertising as that term is defined in other state privacy laws, falls into the following categories:

    • identifiers such as a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address;
    • Internet or other electronic network activity information, such as web browser information, pages viewed, or links clicked, via cookies and similar technologies; and
    • inference data; while we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads.

    Amazon Leo does not knowingly share personal information about consumers who are under the age of 18.

    Your Data Rights. You may have certain data rights under state privacy laws, including to request information about the collection of your personal information by us, to access your personal information in a portable format, and to correct or delete your personal information. If you wish to do any of these things, please contact us or contact Customer Service. Additionally, you may have the right to opt out of the processing of your personal data for cross-context behavioral advertising (also referred to as targeted advertising under certain state privacy laws). To do so, please visit "Your Ads Privacy Choices" and follow the instructions presented. You can also opt out of such advertising based on cookies or similar technologies by visiting our websites with a legally recognized opt-out preference signal, such as the Global Privacy Control, enabled.

    You may have the right to appeal the denial of any of these rights by following instructions that will be provided to you if we deny a data request. Depending on your data choices, certain Leo Offerings may be limited or unavailable.

    To ensure the security of your Leo account, we will generally ask you to verify your request using the contact information you have already provided. If you are an authorized agent making a request on behalf of a consumer pursuant to applicable state law, we may ask you to provide information verifying you have proper authority to make the request on behalf of the consumer or we may ask the consumer to verify their identity with us directly.

    De-identified Data Disclosure. We may use de-identified data in some instances. We either maintain such data without attempting to re-identify it or treat such data as personal data subject to applicable law.

    California Privacy Rights Act Sensitive Personal Information Disclosure. The categories of data that we collect and disclose for a business purpose include “sensitive personal information” as defined under the CPRA. We do not use or disclose sensitive personal information for any purpose not expressly permitted by the California Privacy Rights Act.

    California Privacy Rights Act Retention Disclosure. To enable your continued use of Leo Offerings, we keep your personal information for as long as it is required in order to fulfill the relevant purposes described in this Leo Privacy Notice, as permitted or as may be required by law, or as otherwise communicated to you. 

    California Privacy Rights Act Non-Discrimination Statement. We will not discriminate against any consumer for exercising their rights under the CPRA.

    Colorado Privacy Act and Oregon Privacy Act Profiling Disclosure. We do not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act or the Oregon Privacy Act.  

    Oregon Consumer Privacy Act Controller Entity Disclosure. The controller entity that is subject to the Leo Privacy Notice is Amazon Kuiper Commercial Services LLC.

    New Jersey Notice of Material Change Disclosure.  If we make material changes to our Privacy Notice, we will provide affected customers with advance notice of the change, such as by email or via their account.

    Maine Broadband Internet Access Service Customer Privacy Act Statement